Friday, July 17, 2009

Hunters Complaint Ads About Apple Laptop

There is no doubt that Microsoft, Apple announced that it has received special attention. Indeed, one of the most recent campaigns Hunters Laptop Apple leads the head-on. Except Turn left an important part of the story: Microsoft ads are out of date, 8 June.

A funny thing, that Microsoft partners in the 2009 world conference on Wednesday. In a presentation with several of the company executive, Microsoft Chief Operating Office Kevin Put argued that Apple uses on the laptop hunter ad campaigns, following a copy of the presentation (via Gizmodo). Here is the relevant extract:

Apple cut prices and specs bumped on the MacBook Pro and MacBook Air Lines (aggressively, I might add, particularly in the case of the MacBook Air, which saw $ 300 base-model price drop), Microsoft continues to run the same Hunters mobile ads with the same information they contained prior to the price drop. I am the only one who noticed this one little detail. As Technologizer's Harry McCracken quipped on Twitter "Microsoft still Airing ad in which grips shopper about sub-$ 2K Mac having 2GB of RAM. 4GB now starts @ $ 1499 Wrong to keep running or OK?"

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